SEGAFREDO is a custom-designed informational menu board created for Segafredo Zanetti to elevate brand visibility, enhance customer engagement, and streamline product education in café and hospitality environments.
For the project, we developed a striking visual layout that highlights critical coffee preparation types, helping customers and baristas instantly understand coffee recipes, ingredient ratios, and beverage styles at a glance.
What We Did
The menu board was designed to be a bold, informative asset in the hospitality space, replacing generic signage with a visually striking and brand-aligned physical product.
Menu Concept
We developed the Segafredo menu board with a classic chalkboard aesthetic featuring stylized chalk illustrations of coffee cups, clear typographic layering, and prominent brand positioning.
Specifications
The design guides users through a clear visual hierarchy, strategically positioning vital information such as distinct beverage recipes (Espresso, Latte Macchiato, Caramel Macchiato) and their structural layers for instant recognition.
Brand Identity
Visual elements, typography, and color schemes were deeply integrated to reflect Segafredo Zanetti’s corporate identity. This tailored aesthetic helps the brand build trust and consistent recall across their global café and distribution networks.
Application Focus
The visual layout is specifically optimized for commercial hospitality environments and point-of-sale settings, perfectly aligning with the brand’s positioning for professional coffee culture.
Accessible Information
High-contrast chalk-style typography on a dark textured background allows customers and staff to read critical product and recipe details quickly and accurately, even in warm or atmospheric café lighting conditions.
Production Readiness
We developed this layout strictly for high-quality menu board and signage production processes. By utilizing crisp vector illustrations, solid contrast separations, and clean typography, we ensured the design remains sharp, vibrant, and highly legible once mounted.
The Result
The final Segafredo menu board transforms standard café signage into a premium branding and educational tool. This delivers a specialized design solution that makes brand recognition effortless while ensuring critical beverage information is instantly accessible to every customer.
Let’s Design Your Next Product
Need a thoughtful menu design for your cafe or restaurant? We design practical, functional, and visually distinctive products — from menu to boards, and promo objects. We combine aesthetics, usability, and manufacturability to turn ideas into products ready for the real world.
