KAPLAN DONDURMA is a traditional confectionery brand specializing in artisanal ice cream and frozen desserts. The goal of this project was to design clean, appetite-inducing bulk packaging for retail and food-service distribution that highlights heritage and quality craftsmanship.
For the project, we developed a timeless striped box layout that balances classic Turkish dessert branding with modern visual clarity for cold-chain display.
What We Did
The ice cream packaging was engineered to combine classic aesthetic charm with functional clarity for freezer displays and wholesale distribution.
Brand Concept
We created a clean visual design anchored by a gold seal mark and subtle diagonal stripes, giving the box an authentic, high-quality aesthetic.
Striped Pattern
We implemented soft grey-and-white diagonal striping across the main box body, creating visual texture without distracting from key brand elements.
Typographic Hierarchy
We established a bold typographic header paired with the brand’s core quality statement, reinforcing trust and tradition.
Commercial Usability
We engineered the top lid layout to be clean and instantly recognizable when stacked in commercial freezer displays and retail counters.
Print-Ready Specifications
We produced production-ready packaging dielines optimized for moisture-resistant cardboard stock and low-temperature environments.
Color Calibration
We prepared high-precision print files with calibrated color profiles to ensure accurate color reproduction and crisp typography across high-volume factory production runs.
The Result
The result is an elegant, heritage-inspired packaging design that elevates KAPLAN DONDURMA’s commercial product line. The clean striped layout and bold branding provide an appealing presentation that builds brand recognition across retail and food-service outlets.
Let’s Create Packaging That Sells
Looking for an unforgettable packaging design that commands attention both on the shelf and online? We craft premium, high-quality packaging solutions that highlight your product’s value, build customer trust, and elevate your brand image.
