{"id":1050,"date":"2026-09-04T06:58:53","date_gmt":"2026-09-04T06:58:53","guid":{"rendered":"https:\/\/vagodesign.art\/?page_id=1050"},"modified":"2026-09-05T13:42:31","modified_gmt":"2026-09-05T13:42:31","slug":"salt-pepper-brand-identity-logo-design","status":"publish","type":"page","link":"https:\/\/vagodesign.art\/tr\/salt-pepper-brand-identity-logo-design\/","title":{"rendered":"SALT & PEPPER \u2014 Marka Kimli\u011fi ve Logo Tasar\u0131m\u0131"},"content":{"rendered":"
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SALT & PEPPER, rekabetin yo\u011fun oldu\u011fu fast-food ve casual dining sekt\u00f6r\u00fcnde g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak ve ak\u0131lda kal\u0131c\u0131 bir g\u00f6rsel kimlik olu\u015fturmak amac\u0131yla tasarlanan \u00f6zel bir marka kimli\u011fidir. Farkl\u0131 kullan\u0131m alanlar\u0131na uyum sa\u011flayacak \u015fekilde geli\u015ftirilen amblem; el yap\u0131m\u0131 lezzet, s\u0131cakl\u0131k ve premium kaliteyi t\u00fcketicilere ve B2B i\u015f ortaklar\u0131na do\u011frudan yans\u0131tacak \u015fekilde tasarlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

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Proje kapsam\u0131nda, el yap\u0131m\u0131 ve samimi mutfak deneyimini \u00f6ne \u00e7\u0131karan vintage esintili bir amblem geli\u015ftirdik. Bu sayede marka; men\u00fclerden ambalajlara ve ma\u011faza uygulamalar\u0131na kadar farkl\u0131 temas noktalar\u0131nda kolayca tan\u0131nabilir hale geliyor.<\/p>\n\n\n\n

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\u0130leti\u015fim<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"SALT<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Yapt\u0131klar\u0131m\u0131z<\/h2>\n<\/div>\n\n\n\n
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Marka i\u015fareti, klasik fast-food logolar\u0131ndan ayr\u0131\u015fan, \u00f6zg\u00fcn, vintage esintili ve markan\u0131n karakteriyle uyumlu, g\u00fc\u00e7l\u00fc bir g\u00f6rsel kimlik sunacak \u015fekilde tasarland\u0131.<\/p>\n\n\n\n

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Logo Konsepti<\/strong>
Salt & Pepper amblemini, temiz e\u015fmerkezli halkalarla \u00e7evrelenmi\u015f koyu ah\u015fap dokulu dairesel bir rozet \u00fczerine geli\u015ftirdik. Zengin ve rustik arka plan, klasik diner esteti\u011fini yans\u0131tarak markaya s\u0131cak ve nostaljik bir karakter kazand\u0131r\u0131yor.<\/p>\n\n\n\n

Tipografik Entegrasyon
<\/strong>Ana marka ad\u0131 i\u00e7in s\u0131cak k\u0131r\u0131k beyaz tonunda, dokulu ve karakteristik bir el yaz\u0131s\u0131 tipografisi kulland\u0131k. Buna e\u015flik eden canl\u0131 k\u0131rm\u0131z\u0131 renkteki \u201cFast Food\u201d yaz\u0131s\u0131, tasar\u0131ma enerjik ve dikkat \u00e7ekici bir vurgu kat\u0131yor.<\/p>\n\n\n\n

Marka Kimli\u011fi <\/strong>
G\u00f6rsel \u00f6\u011feler, rustik dokular ve s\u0131cak renk paleti; koyu ah\u015fap, krem ve canl\u0131 k\u0131rm\u0131z\u0131 tonlar\u0131yla kaliteli ve samimi bir yemek deneyimini yans\u0131tacak \u015fekilde b\u00fct\u00fcnle\u015ftirildi. Bu yakla\u015f\u0131m, markan\u0131n fiziksel restoranlar\u0131nda ve paket servis platformlar\u0131nda g\u00fcven ve g\u00fc\u00e7l\u00fc marka hat\u0131rlan\u0131rl\u0131\u011f\u0131 olu\u015fturmas\u0131na yard\u0131mc\u0131 oluyor.<\/p>\n<\/div>\n\n\n\n

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Uygulama <\/strong>
G\u00f6rsel kimlik; h\u0131zl\u0131 servis restoranlar\u0131, food truck uygulamalar\u0131 ve paket servis ambalajlar\u0131 i\u00e7in optimize edildi. Tasar\u0131m, modern ve klasik casual dining anlay\u0131\u015f\u0131n\u0131 bir araya getirerek markan\u0131n konumland\u0131rmas\u0131yla uyumlu bir g\u00f6r\u00fcn\u00fcm sunuyor.<\/p>\n\n\n\n

Okunabilirlik
<\/strong>Dairesel rozet yap\u0131s\u0131, logonun farkl\u0131 \u00f6l\u00e7eklerde kolayca tan\u0131nmas\u0131n\u0131 ve okunmas\u0131n\u0131 sa\u011fl\u0131yor. Dijital ikonlardan d\u0131\u015f cephe tabelalar\u0131na ve personel \u00f6nl\u00fcklerine kadar g\u00fc\u00e7l\u00fc g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc koruyor.<\/p>\n\n\n\n

\u00dcretime Haz\u0131r Tasar\u0131m
<\/strong>Markay\u0131 farkl\u0131 \u00fcretim ve bask\u0131 s\u00fcre\u00e7lerine uyum sa\u011flayacak \u015fekilde geli\u015ftirdik. Temiz vekt\u00f6rel \u00e7er\u00e7eve, esnek renk ayr\u0131mlar\u0131 ve dokulu y\u00fczey detaylar\u0131 sayesinde tasar\u0131m; kraft k\u00e2\u011f\u0131t po\u015fetler, oluklu kutular, ah\u015fap y\u00fczeyler ve \u00fcniforma nak\u0131\u015flar\u0131 gibi farkl\u0131 uygulamalarda net ve etkili bir \u015fekilde kullan\u0131labiliyor.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"SALT<\/figure>\n<\/div>\n\n\n\n
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Sonu\u00e7<\/h2>\n\n\n\n

Salt & Pepper\u2019in final tasar\u0131m\u0131, standart bir fast-food logosunu premium ve vintage esintili bir marka arac\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Zengin do\u011fal dokular\u0131 karakteristik tipografiyle birle\u015ftiren tasar\u0131m, markan\u0131n kolayca tan\u0131nmas\u0131n\u0131 sa\u011flarken fiziksel ve dijital t\u00fcm mecralarda tutarl\u0131 ve g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcm sunuyor.<\/p>\n\n\n\n

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Hizmetler<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Marka Kimli\u011finizi Birlikte Olu\u015ftural\u0131m<\/h2>\n\n\n\n

\u0130\u015fletmenizi \u00f6ne \u00e7\u0131karacak \u00f6zg\u00fcn bir marka kimli\u011fine mi ihtiyac\u0131n\u0131z var? Logo ve g\u00f6rsel kimlikten renk paletine, tipografiden ambalaj tasar\u0131m\u0131na ve marka rehberine kadar b\u00fct\u00fcnl\u00fckl\u00fc markalar tasarl\u0131yoruz. Strateji ve tasar\u0131m\u0131 bir araya getirerek markan\u0131z\u0131n karakterini yans\u0131tan, ak\u0131lda kal\u0131c\u0131 ve gelecekte b\u00fcy\u00fcmeye haz\u0131r g\u00fc\u00e7l\u00fc bir g\u00f6rsel dil olu\u015fturuyoruz.<\/p>\n\n\n\n

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\u0130leti\u015fim<\/a><\/div>\n\n\n\n
\u0130\u015flerimiz<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

SALT & PEPPER is a custom-designed brand identity created to elevate visibility and establish a memorable visual presence in the competitive fast-food and casual dining sector. Tailored for versatile application, the emblem is engineered to communicate artisanal flavor, warmth, and premium quality directly to consumers and B2B partners. For the project, we developed a vintage-inspired […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-1050","page","type-page","status-publish","hentry"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/pages\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":2,"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/pages\/1050\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/pages\/1050\/revisions\/1119"}],"wp:attachment":[{"href":"https:\/\/vagodesign.art\/tr\/wp-json\/wp\/v2\/media?parent=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}